LONDON, SEPTEMBER 28TH — Tottenham Hotspur is launching a Spurs Fan Token in partnership with Socios.com to provide fans worldwide with access to a unique range of Club-related activities, rewards, and experiences.
The Spurs Fan Token becomes an additional benefit within the Club’s membership scheme, with all One Hotspur+ Members and Season Ticket Holders — aged 18 and over — offered five free Fan Tokens, and One Hotspur/One Hotspur Connect Members offered one Fan Token once it becomes available on Wednesday 4th October.
Fans will be sent a voucher code via email which can then be redeemed within the Socios.com app. The non-transferable free token will provide instant access to Club-related polls, predictors, quizzes and competitions, through which points can be gained to unlock rewards and experiences.
The Club will work closely with Socios.com to provide tailored rewards for Spurs fans, such as Big Screen messages, VIP tickets, Spurs Shop vouchers and virtual meet-and-greets.
Socios.com is a rewards and engagement platform that has partnerships with some of the biggest sports teams in the world across football, tennis, rugby union and motor racing. Since it launched in football over four years ago, more and more new benefits have been regularly added for Fan Token holders — more than two million fans from 167 countries are using the Socios.com app to connect with, and be rewarded by, their favourite clubs.
The Club has taken time to engage with its Fan Advisory Board to discuss how Spurs Fan Token holders will benefit and input on the rewards available on Socios.com.
Following the initial launch, Fan Tokens will become available to non-Members for an initial price of $2 each (approximately £1.65) — also available from Wednesday 4th October.
Through the partnership, Socios.com will also fund the Tottenham Hotspur Foundation’s Reignite programme, delivering adult employment opportunities and healthy lifestyle support within the Club’s local community.
Ryan Norys, Commercial Sales Director, Tottenham Hotspur, said: “We’re pleased to be able to provide fans worldwide with a new range of Club-related rewards and experiences. Our Fan Token will build on the many benefits of our existing membership scheme. We’ll be offering all our Members and Season Ticket Holders free Fan Tokens at launch and are working with Socios.com to deliver a range of rewards that carry appeal to both domestic and international fans.
“The partnership is another example of how the Club is working to create additional recurring sources of revenue to reinvest in our football activities.”
Emma Diskin, Chief Operating Officer, Socios.com, said: “Fans across the world are being rewarded on Socios.com with one-of-a-kind experiences simply by showing support for their club through Fan Tokens. With this launch, Spurs fans will be able to engage in Club-related polls, predictors, and competitions, through which points can be gained to unlock new rewards and experiences.
“We’ve now welcomed seven English sides to our group of more than 100 major sporting organisations, and we’re determined to keep improving our app.”
Further updates on the rewards and experiences accessible to Spurs Fan Token holders will be communicated in due course.
Use of free Fan Tokens does not involve using Chiliz. Chiliz — a cryptoasset on the Chiliz blockchain — would only be required for the purchase of additional Fan Tokens. There is no financial commitment on the Chiliz blockchain with gifted tokens. If you sell your Fan Token on the platform, you will be paid in Chiliz, although free tokens cannot be sold or transferred.
As Socios.com is a global app with users all around the world, Chiliz provides one single value and measurement across multiple currencies. Although the market will not have an impact on the initial $2 cost of a Fan Token, the cost of future open-market purchases may vary.
From Sunday 8 October, the marketing of cryptoasset promotions in the UK will be regulated by the Financial Conduct Authority (FCA) and subject to new rules to better protect consumers, including Fan Token holders.
The promotion of all crypto assets in the UK, including Fan Tokens, will require the following wording: Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment, and you should not expect to be protected if something goes wrong.
Socios.com, along with industry leaders, was part of industry engagement on new rules. Together with partner clubs, including Tottenham Hotspur, Socios.com has taken the necessary steps to comply with the new requirements.
To find out more about the Club’s partnership with Socios.com and how the Spurs Fan Token will work, read more in our FAQ on Ask Spurs.
