DOTA 2 World Champions Kick Off Innovative Fan Influence Blockchain Partnership
Malta, 2 July 2019: Chiliz, (Binance DEX:$CHZ) a leading sports and entertainment blockchain company, is today proud to announce a multi-year partnership with DOTA 2 World Champions, OG. A pioneering moment in esports history, OG will become the first esports team to be tokenized through Socios.com, a first-of-its-kind blockchain mobile app for sports and entertainment fans, joining the likes of European clubs Paris Saint-Germain, Juventus, and West Ham United, to offer Fan Tokens to their supporters.
Socios.com aims to create a closer connection between teams and their fans through branded Fan Tokens. OG Fan Tokens — which can be bought, earned or hunted through the Socios.com app — allow fans to compete for once-in-a-lifetime experiences, earn rewards and take part in team-delegated binding and non-binding polls. Fans will also be given exclusive access to merchandise, games, and leaderboards.
The app is powered by $CHZ, a digital currency that fuels blockchain-backed platforms and products that are geared towards casual and mainstream users.
Fan Tokens are a finite, digital asset that provide the holder a voting right. The team will seek the input and opinion of fans by running exclusive polls on the mobile app, with the Fan Tokens offering the opportunity to vote and share their voice. The Fan Tokens will also give fans access to rewards, exclusive merchandise, games, leaderboards and exceptional experiences too.
The OG branded Tokens are utilised on Socios.com but operate on a separate permissioned side chain, where each team/club become a Node with Proof Of Authority (POA). The platform is fueled by Chiliz’ native cryptocurrency $CHZ, an ERC20 utility token on the Ethereum blockchain. Fans must first purchase $CHZ through a cryptocurrency exchange or directly on the app itself, to subsequently buy Fan Tokens through a process known as a Fan Token Offering.
OG was founded as (monkey) Business by Johan “n0tail” Sundstein. The team began to make a name for themselves during the Frankfurt Major in November, 2015. After winning the 2017 Kiev Major, they became the first team in Dota 2 to win four Dota Major Championships. They also won The International 2018, the concluding tournament of the Dota Pro Circuit, taking home almost $12 million in prize money and elevating the team to World Champion status.
With a fan base that exceeds 850,000 fans across social media platforms, the launch of the OG Fan Token will evolve the team’s global fan engagement strategy and expand its global audience, bringing hundreds of thousands of fans in Europe and Asia closer to OG.
Johan “n0tail” Sundstein, CEO of OG said: “Socios.com is an exciting and innovative way for us to offer our fans new experiences, a means to engage with the team they love, and a part to play in the decision-making process of the club. We are proud to be the first esports partner of Socios.com in shaping the future of entertainment, alongside big sports names such as Juventus, West Ham United and Paris Saint-Germain.”
Alexandre Dreyfus, CEO & Founder of Socios.com said: “I’m delighted to welcome OG — our first esports team to the Socios.com platform. Esports has experienced phenomenal growth over recent years, and with an impressive fan base, this growth is set to continue. We’re building a strong ecosystem of top-tier clubs from many different sports verticals and we’re very excited to have OG, the Dota 2 World Champions, to drive that evolution of esports fan engagement. Including esports as a Fan Token vertical in the app, means we can educate a huge audience of mainstream consumers to the benefits of blockchain and cryptocurrencies.”
The OG Fan Token will be available exclusively through Socios.com in Q4 2019, and will be tradeable against the platform’s native token, $CHZ. $CHZ was listed on Binance DEX — Binance’s decentralized exchange — on Monday 1st July.
