SEOUL, FEBRUARY 08TH: Chiliz, the global leader in Web3 for sports and entertainment industry, has announced star of the Korean national football team Minjae Kim as its new Brand Ambassador. Minjae, who plays as a centre-back for Italian Serie A club S.S.C Napoli, will promote the Chiliz Blockchain sports and entertainment ecosystem in Korea and internationally.
The partnership with Minjae Kim forms part of Chiliz long-term commitment to invest in Korea as the Web3 leader launches its new Layer-1 blockchain. Minjae Kim will work to showcase the benefits of the Chiliz sports and entertainment ecosystem, where developers, sports teams, and entertainment companies are creating new products and services for fans.
To further mark its fifth year anniversary and to support its continued growth as a global leader in sports and entertainment technology, Chiliz is launching its new branding. At the heart of the new branding is a new look logo, featuring the emblematic chili with an angle bracket ‘>’ to symbolise the company’s commitment to code and development; the commitment to building the underlying infrastructure, products and network for sports and entertainment brands to thrive in Web3.
The launch of the new chain will see further Web3 developers and brands join Chiliz to build on Chiliz new blockchain and gain access to its web3 infrastructure and sports and entertainment network. In the second half of 2022, US company FanFest and fan engagement start-up LiveLike joined the Chiliz eco-system to build web3 products and services such as offering “watch to earn” blockchain-backed collectibles to broadcasters and media partners.
Through its fan rewards and engagement app Socios.com, Chiliz has issued Fan Tokens for some of the largest sports communities in the World. Socios.com works with more than 170 major sporting organisations, including FC Barcelona, Paris Saint-Germain, Manchester City, Juventus, S.S.C Napoli, Inter Milan, AC Milan, Arsenal, Atlético Madrid, A.S Roma, the UFC, leading F1 teams and many more.
Through Chiliz Blockchain, sports and entertainment brands and developers can mint NFTs and Fan Tokens, build DeFi products and Play2Earn games, develop in-stadia engagement experiences, web3 ready ticketing and payments and bring the traditional fan experience of collecting memorabilia into the frictionless web3 environment. In late 2022 Chiliz announced its new digital authentication service for the global sports industry Gameused.com
Chiliz Blockchain will publicly announce 8–10 enterprise level projects in the coming months. This will include NFT ticketing pilots, third-party athlete-focused Fan Tokens and Web3 infrastructure partners building for sports and entertainment. The company is also planning to hold a Web3 event in Seoul in March.
Alexandre Dreyfus, CEO of Chiliz said: “Minjae is a symbol to many around the globe of the power of communities coming together with shared passion and purpose and is a perfect ambassador for Chiliz new blockchain.
“Chiliz is focused on unlocking the potential web3 can bring to fan communities, benefiting fans, sports and entertainment brands, and developers and service providers alike. Our strategy is to continue to develop the underlying infrastructure that can allow these communities to build the products and services they need, and to continue to grow our network to attract the leading sports and entertainment brands, the leading developers and the most passionate fans in the world.”
Chiliz native token, $CHZ, underpins the Chiliz community and ecosystem, including all the dApps that will be built on top of it. $CHZ token holders, the Chiliz community will be rewarded for the role they play in the growth of the ecosystem, receiving rewards for staking (delegating) on the network.
The Chiliz Blockchain is a Layer-1 EVM-compatible, open, interoperable, multi-vertical ecosystem in which all approved stakeholders can become node operators and benefit from continued adoption of the network. Through the blockchain governance, only approved third party developers will be allowed to deploy Smart Contracts within the ecosystem initially, bringing a high level of security to partners and users. The Chiliz Blockchain will introduce a system of 11 active validators with PoSA (Proof of Stake Authority) consensus, supporting shorter block time, lower fees, and significantly less energy usage — part of Chiliz commitment to grow and develop its technology in a sustainable way.
Chiliz, has more than 300 employees across the globe and is the creator of Fan Tokens and the Socios.com fan engagement and rewards app. The Socios.com Fan Token ecosystem and audience continues to grow with more than 170 partners across the globe and over 1.7 million wallets.
