- Chiliz Sports will leverage the Group’s expertise and partner network across sports and tech to foster business opportunities between both sectors.
- The Group’s new independent division will help brands from the sports and tech industries identify the most valuable opportunities and the most trustworthy partners, facilitating connections and providing support, advice, and guidance.
MADRID. SEPTEMBER 26 2024. As part of its mission to bridge the worlds of sports and crypto, the Chiliz Group is launching Chiliz Sports – an independent division that will focus on leveraging the Group’s position as a pioneer in the SportFi ecosystem and its unparalleled network in sports and tech to explore synergies and foster business opportunities for both industries.
The Chiliz Group laid the foundations for the relationship between sports and blockchain in 2018 with the launch of the Socios.com platform and the first Fan Tokens. These digital utility assets have become a powerful tool for fan engagement and monetization, with over 70 organizations across nine sport verticals relying on them to grow, engage with, and reward their digital communities.
In 2023, Chiliz took a further step in its mission with the launch of the Chiliz Chain. The Sports Blockchain currently hosts a growing ecosystem of over 150 brands and organizations from sports, crypto, and beyond, all of which work together to drive and promote innovation.
The growth of crypto adoption, the evolution of the regulatory frameworks, and the development of new applications have boosted the potential synergies between the two industries. Chiliz Sports is here to foster these opportunities, helping organizations from both sectors find the partners they need to reach their goals while providing a crucial layer of security, confidence, and guarantee.
Chiliz Sports will leverage its unique knowledge and understanding of both sectors as well as its unparalleled network, which includes elite athletes, leading sport properties and global crypto companies, to help brands from both sectors identify the most valuable opportunities and the most reliable and trustworthy partners. It will facilitate connections and provide support, advice, and guidance to ensure a smooth and successful process.
The new entity will be led by Daniel Maglietta, Football Commercial Director at Chiliz, who has facilitated several significant partnerships involving top European sport properties and major crypto brands.
Alexandre Dreyfus, Founder and CEO of the Chiliz Group, commented on the launch: “We know sports clubs and sports properties very well because we’ve been serving them and their fans for over six years. We understand their needs and priorities, what works for them and what doesn’t, we know what moves their audiences. We also have a deep understanding of blockchain and crypto companies, because we are one. We know how they operate, their goals and the challenges they face. Our aim has always been to serve both industries and bring them together to create value. Chiliz Sports is a new and very exciting step in that direction.”
Daniel Maglietta, Managing Director and Co-Founder of Chiliz Sports, added: “Over the past six years we’ve developed not only a deep understanding of the sports and crypto industries but also outstanding connections and an unmatchable network featuring the biggest names and brands from both sectors. Our existing partners know how valuable our network is because we’ve been fostering synergies and opportunities between them since our foundation. Now, through Chiliz Sports more clubs, rights holders and brands from sports, crypto and beyond will be able to tap into our remarkable network.”
