The integration will allow fans to access Socios.com features and additional Atlético-themed features through the Club’s official App.
This move marks the beginning of a new stage in which Fan Token utility will expand beyond the Socios.com App, unlocking benefits and rewards across a wide range of platforms and digital ecosystems.
MADRID, MAY 13th, 2024: — Chiliz, the leading blockchain provider for the sports industry, creators of the Socios.com Fan Token platform, and Atlético de Madrid have agreed to expand their partnership to further strengthen the Atlético de Madrid Fan Token and make it available for more fans through a pioneering integration with the club’s digital ecosystem.
This expanded partnership increases the catalogue of benefits that Atlético de Madrid Fan Token holders can enjoy and also the number of rewards they can earn. Most importantly, It allows fans to access opportunities linked to holding Fan Tokens through the club’s official App.
The Fan Token Experience, available from today in Beta version, integrates the Socios.com ecosystem into the Atlético de Madrid platform and adds new features specifically designed for Atlético de Madrid fans to enjoy.
Fan Polls and trivia quizzes will be launched every day, allowing fans to earn points which can be used to redeem different rewards and experiences linked to the club. These points will also give fans who don’t yet hold Atlético de Madrid Fan Tokens the chance to earn their first token for free.
By integrating the Fan Token in the Club’s digital ecosystem, Atlético de Madrid and Chiliz are pioneering a new frontier in the adoption of web3 technology and inaugurating a highly anticipated next stage in the vision for Fan Tokens. Going forward, the utility of these assets will expand far beyond the Socios.com platform, unlocking benefits and rewards across a wide range of platforms and ecosystems.
This pioneering integration is powered by Chiliz partner LiveLike, a company that specializes in audience engagement through gamified experiences and works with leading brands across the sports industry.
The expanded partnership between Chiliz and Atlético de Madrid comes five years after the Rojiblancos became the first Spanish club to launch its official Fan Token, setting a trend that other major LaLiga clubs would soon follow.
Since then, the Atlético de Madrid Fan Token has allowed fans across more than 120 countries to take part in dozens of fan-related decisions by voting on binding Fan Polls. Over 2,000 rewards have been given away to Fan Token holders, ranging from signed merch products and free tickets to exclusive experiences such as being part of the team’s official season photo.
Alejandro Ugarrio, Director of Atleti Lab, said: “We want to continue improving the experience of our fans worldwide and this new integration with Socios.com is perfectly aligned with our strategy. We are very excited because, through our app, fans will now be able to access a very attractive proposition full of different types of benefits for them.”
“The integration we have just launched will not only increase the benefits for current Atlético de Madrid Fan Token holders, but will also give hundreds of thousands of Atlético fans worldwide the chance to discover and enjoy the benefits of this digital tool that rewards fans in unprecedented ways,” said Alexandre Dreyfus, Founder and CEO of Chiliz and Socios.com.
“This is a significant step in the adoption of Fan Tokens and digital assets by tier-1 sports teams. By becoming the first club to integrate their Fan Tokens into its own native channels, Atletico are leading the way in delivering digital benefits to their fans while inaugurating a new stage in the Fan Token journey — one in which the utility will expand far beyond the Socios.com app.” Dreyfus added.
Socios.com hosts a global community of over 2,2 million users across more than 160 countries, and is officially regulated as a Virtual Asset Services Provider (VASP) by the Bank of Spain.
