- To celebrate the club’s 150th anniversary, Aston Villa has launched a series of digital collectibles minted on Chiliz Chain.
- Integrating into Aston Villa’s existing limited edition commemorative sticker album, the collectibles offer fans yet another innovative way to connect with the club.
- 18,000+ collectibles have already been redeemed via the campaign which builds on the club’s Fan Token partnership delivering over 500 unique rewards and experiences to Villa fans.
BIRMINGHAM. FEBRUARY 27TH. Chiliz, the leading blockchain provider for the sports and entertainment industry, is thrilled to announce a truly unique collaboration with English Premier League club, Aston Villa FC, for the integration of the club’s limited edition commemorative sticker album, created in celebration of its 150th anniversary, into the Chiliz Chain.
Launched at last week’s Premier League fixture with Liverpool, fans can now redeem digital collectibles of stickers for each home game at Villa Park, previously only attainable in physical sticker form, via Proof of Attendance Protocol (POAP) technology — the standard protocol for proof of attendance — featuring in matchday programmes.
Open to Aston Villa’s entire fan base, the album’s digital extension which has already seen over 18,000 collectibles redeemed, features eight stickers per home game to be collected as one digital collectible.
By redeeming collectibles throughout the rest of the 2024/25 season, fans will be able to win prizes from an unprecedented catalogue of rewards including training ground visits, match tickets and signed merchandise – blending the worlds of physical and the digital to create an exciting additional layer of engagement for fans.
Villa taking further steps on Chiliz Chain
In 150 years, Aston Villa has built up one of the most successful football clubs in UK history and provided its fans with generation-lasting memories on the pitch. But it’s through the power of Web3 technologies the club can truly capitalize on its ‘on the pitch’ success to provide a new generation of memories off it.
The club is already experimenting and innovating within blockchain. Villa partnered with Chiliz’s flagship fan engagement platform, Socios.com, back in 2021, and has utilized Fan Tokens, digital utility assets minted on Chiliz Chain, as its primary means to connect fans, providing over 500 unique rewards and experiences to its Fan Token holders.
Through $AVL Fan Tokens, holders have been able to play on the pitch at Villa Park, attend Champions League watch-alongs with club legends and even vote on key club decisions such as choosing designs for fanzones, walkout tunnels and corner flags, as well as inspirational messages to feature on captains armbands.
This latest 150th Anniversary collaboration, however, doesn’t just limit Aston Villa’s Fan Token holders to the benefits of blockchain. The collaboration represents blockchain implementation in its purest form—integrating seamlessly into the existing ongoing activities of clubs to provide innovative products and experiences for all fans to enjoy.
