Argentinian Football Giants Become First South American Club To Partner With Blockchain-Based Fan Voting & Rewards Mobile App Socios.com
BUENOS AIRES, 23rd January 2020: Club Atlético Independiente have announced a new partnership with sports and entertainment blockchain company Chiliz (Binance.com: $CHZ).
The partnership will see El Rojo launch its own cryptocurrency-powered Fan Token on fan engagement and rewards mobile app Socios.com.
Independiente, who are joint third in the all-time list of clubs with the most international titles, become the first South American club to join the platform. The club join the likes of Juventus, Paris Saint-Germain, A.S. Roma, Atlético de Madrid, Galatasaray and West Ham in offering Fan Tokens to their supporters.
Socios.com will help Independiente stay closer to its global fanbase through Independiente Fan Tokens, digital assets that allow fans to vote in polls and take part in surveys on the app. As well as giving fans the right to vote on different topics, Socios.com will reward fans engaging with the club. Independiente fans will be rewarded for every action taken on the app, climbing up leaderboards and receiving reward points which can be exchanged for exclusive merchandise and unique once-in-a-lifetime experiences. Independiente Fan Token holders can also look forward to other features on Socios.com including Chat, Fan Token trading, games and community challenges.
Fans will be able to purchase Independiente Fan Tokens when the Independiente Fan Token Offering (FTO™) opens. In order to buy Independiente Fan Tokens, fans must use Chiliz ($CHZ), the digital currency of Socios.com. Fans can buy $CHZ on the Socios.com app, or they can transfer from a digital wallet. Chiliz is listed on many of the world’s largest cryptocurrency exchanges.
Fans will also be able to accumulate free $CHZ and Independiente Fan Tokens periodically through Token Hunt, Socios.com’s in-app Augmented Reality (AR) feature.
The Independiente Fan Token will be launched in the coming months.
Juan Cruz Filgueira, Marketing Manager of Independiente said: ‘’At Independiente we are very pleased to be the first South American club to achieve an alliance with Socios.com, adding our institution to a list of large global clubs that have announced similar agreements. With this new loyalty platform, members and fans of ‘’The Red’’ will have a new way to connect with the club, participating in binding surveys on institutional issues and accessing special rewards for engaging with the club through the app. This new alliance is another consequence of our international brand positioning work and we are very excited about this partnership.”
Alexandre Dreyfus, CEO & Founder of Socios.com & Chiliz, said: “Independiente boast a truly remarkable history, with a trophy collection envied the world over. We’re very proud to be able to welcome them as the first South American club to join the Socios.com platform.
“While the club has a long history of achievement on the field, a strong relationship with their supporters has been crucial to their success and longevity. Independiente’s willingness to embrace our innovative platform will allow them to engage with and reward their global fanbase like never before, creating an even stronger relationship between the club and its fans.”
