- Lega Serie A and Socios.com have delivered an array of new and unprecedented opportunities for fans of the league to connect with their favourite teams and players since teaming up in 2021.
- Game-Scored Balls from 100 key matches of Serie A, Coppa Italia Frecciarossa and EA SPORTS FC Supercup, will be available for fans to redeem this season, more than double than last season.
- Socios.com and Lega Serie A will continue exploring new ways to utilise Chiliz’s blockchain infrastructure and its web3 ecosystem to enhance the experience of the league’s fans.
MILAN, SEPTEMBER 17 2024 — Lega Serie A and Socios.com, the world’s leading fan engagement and rewards platform, are extending and expanding their partnership to offer the league’s millions of fans worldwide renewed opportunities to connect with their favourite teams and heroes in innovative ways.
Lega Serie A and Socios.com, part of the Chiliz Group, teamed up in 2021 to enhance the experience of the league’s fans through blockchain technology. The strategic partnership unlocked unprecedented opportunities, including giving fans the chance to own a piece of their club’s history by accessing official Game-Scored Balls from key matches of Serie A, Coppa Italia Frecciarossa ed EA SPORTS FC Supercup fixtures.
Over the last two seasons, 188 balls were collected and redeemed by Fan Token holders of Socios.com’s Lega Serie A partner clubs through the Socios.com app. The balls were claimed by fans across 16 different countries spread across 3 continents.
As part of the partnership expansion, fans will have access to Game-Scored Balls from 100 matches this season, covering both cup competitions and league games. This represents an increase of 56 matches compared to last season.
As a new feature, this season fans will also be able to track the journey of the balls thanks to the introduction of an innovative QR code, which will be shown on screen after each goal in all the territories where Lega Serie A matches are broadcasted.
The Game-Scored Balls will continue to be officially authenticated using Chiliz’s blockchain technology. Each ball will also be equipped with an NFC chip. By scanning this chip, the owner of the ball will be able to access the Certificate of Authenticity and the footage of the goal.
While strengthening and growing existing activations, such as the Game-Scored Balls, Lega Serie A and Socios.com will also continue exploring new ways to utilise Chiliz’s tech infrastructure and web3 ecosystem to improve the experience of the league’s millions of fans and provide them with new opportunities to connect with their favourite teams and heroes.
“We are very pleased that the relationship with Socios.com can continue for another 3 years. A league as important as Serie A must continue to feed the passion that unites our fans with the protagonists of the Championship”. said Lega Serie A CEO Luigi De Siervo. Given the great success of past seasons, starting this year we will give more and more fans the chance to win goal balls, unique and original items that represent an extraordinary collector’s opportunity. Owning memorabilia of one’s favourite team’s memorable moments represents the ultimate achievement for a fan. From this year, moreover, by simply scanning a QR code during the match, it will be possible to receive all the information to participate in the auction to obtain the balls”.
“This partnership has played a strategic role in the journey of the Chiliz project and its vision for the future of fan engagement. Lega Serie A and Socios.com have shown the sports industry some of the multiple ways in which blockchain can bring value to brands and fans. The successful Game-Scored Balls activation is just a sample of how innovation and technology can make a difference. In this new stage, we’re aiming to deliver more and even better opportunities” said Alexandre Dreyfus, Founder and CEO of Chiliz and Socios.com.
Socios.com is part of the Chiliz Group, the leading blockchain provider for the sports industry. Socios.com holds partnerships with 70+ organisations across the global sports industry and hosts a global community of over 2.2 million users spanning 160+ countries.
