We’ve assessed the play and changed tactics so our big players – Chiliz Chain, Fan Tokens™ and Socios.com – can dominate in 2025 and beyond.
2024 was a year of transition and hard work focused on developing our tech, product, and infrastructure to deliver on our three-pronged ambition to:
- Establish Chiliz Chain as a truly world-class blockchain, and the leading Web3 ecosystem for sports-based projects.
- Develop Fan Tokens™ into a strong, vibrant, multi-billion dollar digital asset class.
- Transform Socios.com into the core wallet for Fan Tokens™, delivering utility, services and transactions that support their growth.
Chiliz Chain
2024 witnessed significant improvements to Chiliz Chain’s infrastructure. On-chain activity grew by 275%, with transactions rising from 8M to over 30M, and the ecosystem has grown with multiple live and upcoming projects in development. There’s been a little extra spice, a new look and a new website. We’ve also made some major integrations and big moves in key markets.
We’ve bolstered our infrastructure, surpassing our initial starting 11 validator set with Brazil’s largest exchange Mercado Bitcoin joining a line-up that already includes football giants PSG and big industry names like OKX and Animoca Brands.
We’ve enriched our suite of tools by integrating business-grade platforms like Moralis to bring seamless interoperability to the chain and enable developers to interact effortlessly with other major networks. We’ve also made it easier for builders to develop Web3 applications by integrating platforms like Tatum to simplify coding and accelerate the deployment of innovative projects.
Exciting new projects have emerged that tap into major trends like move-to-earn, such as fitness dApp PUML. We’ve introduced virtual football worlds that mirror and magnify the real game with Top Goal: FootballCraft.
Social betting and casual gaming projects have landed on the chain, as have platforms like LILLIUS that enable users to take on challenges curated by Olympians.
We’ve moved significantly into the blockchain-powered creator economy, forming a strategic integration with FanC, a Korean ‘watch-to-earn’ and ‘create-to-earn’ platform with 8M+ users.
And we launched Coach Ligue 1, the first-ever fantasy football game developed by a major sports league.
Pepper, Chiliz Chain’s first major memecoin, fired up the ecosystem, attracting the attention of major exchanges with airdrops on Binance and Bitget, among others. $PEPPER generated 8M+ transactions in late 2024 and boosted on-chain staking through targeted community initiatives. The temperature is set to rise further with a fresh batch of initiatives planned for this year.
Bringing the heat. Pepper is the first major memecoin on Chiliz Chain.
The website underwent a complete revamp, with a bold new creative look and content focused on very clearly articulating our mission and what we can offer builders.
New website launched in October, featuring a bold new look.
And there have been major collaborations.
One example is our partnership with Naver Pay, Korea’s leading payments provider with 33M customers, to deliver the Naver Pay Wallet—a digital asset wallet. Initial reception has been very positive, with the first wave of test integrations leading to over 50K wallet creations, suggesting future waves will bring many more users to the chain.
The above provides a glimpse into how Chiliz Chain grew in 2024. But we’ve not really covered the chain’s pioneering, shining lights yet.
Fan Tokens™
2024 was the year the biggest digital asset class in sport turned 5. We celebrated this milestone with a mural charting the evolution of Fan Tokens™ over the years outside Brazil’s most iconic football stadium the Maracaná. ‘Progress Never Stops’, the message at the heart of the celebration, refers to our determination to ensure Fan Tokens™ fulfil their immense potential, gaining more of the recognition they deserve as an asset class, backed by the world’s best sports teams, that regularly exceeds trading volumes of 1BN+ – often outweighing those of the entire NFT sector.
The story of Fan Tokens™, captured in vivid colour on the streets of Rio.
Fan Tokens™ have formed a global community composed of fans and crypto enthusiasts who value the experiences and opportunities they provide and also understand their potential as digital assets.
We love telling stories about our community, but no one has done it better recently than Cointelegraph, who dove into a world where sports and crypto collide and discovered ‘normie degens’ going all in on Fan Tokens’.
In 2024 we focused more on growing this community and extending the benefits of Fan Tokens™ to audiences keen to embrace them. As part of this, we said goodbye to our centralized exchange ChilizX, and hello to KAYEN – a community-driven decentralized exchange (DEX) designed specifically for Chiliz Chain.
KAYEN has seen trading volumes surpass 800M CHZ, and it will be the catalyst for more DEX launches, which will bring greater organic growth and liquidity to Fan Tokens™.
We want Fan Tokens™ to be everywhere, and in 2025, we will place more emphasis on integrations with sports platforms, brands, and new dApps. We’re also targeting more listings on centralised exchanges, and promotional campaigns dedicated solely to Fan Tokens™ as an asset class.
However, to increase appetite, we also need a proper home where we can deliver the ownership, enhanced security, features, and benefits that digital asset holders want.
This is where the Socios.com Wallet comes in.
Socios.com
Delivering utility for Fan Token™ holders everywhere.
The Socios.com Wallet further establishes Fan Tokens™ as strong crypto assets and offers utility designed to appeal to the global community of digital asset enthusiasts.
Launched in early November, the transition to the wallet has involved every department in the business, and it’s a big step forward.
It’s non-custodial, which means users are now in charge of their assets, embracing the fundamental blockchain principle of decentralization.
The wallet includes modern security features, such as passkey technology, which allows users to access their accounts with facial ID or fingerprint, and an account recovery kit, which enables users to retrieve their accounts if they lose their device.
In early 2025, we’ll release more features on the wallet, including Fan Token™ Staking, which allows holders to earn exclusive rewards, and a dApp marketplace that will enable users to access sports dApps, DeFi platforms, staking, and more directly from the Chiliz Chain ecosystem.
Powerful 2025
2024 was about getting our tactics right and making the changes needed to strengthen our products, build our ecosystem, and grow our audience. It’s been pragmatic and productive.
2025 will be about taking things forward with greater force and energy, promoting and investing in Fan Tokens™ and Chiliz $CHZ, increasing utility, and working harder than ever to establish Chiliz Chain as the world’s leading sports and entertainment blockchain ecosystem.
There might be a few surprises along the way too.
A big thank you to the entire global community of Chilizens and Fan Token™ holders for your continued support.
Here’s to a powerful, spicy 2025 🌶️
